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Motion Design
Reflex Winkelmann – Landingpage Animations
In just 2 months we delivered a fully responsive and animated onepager as a team consisting of only 3 people. While my 2 colleagues designed and developed the webpage I created all the animations in tandem. To be able to animate and implement all animations on the website we used a combination of Adobe After Effects, Bodymovin and Lottie files.
In Adobe After Effects I animated all the illustrations, numbers, arrows and the burger menu. Using the Bodymovin Plugin we exported the animations into a .json file format. With the help of the lottie files webplayer our developer could quickly integrate the animations onto the webpage and easily edit how the animations behaved.
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In consultation with the client we decided which animations should automatically play when in view, which should animate while scrolling and which should animate when clicked.
The final result with all the animations can be experienced at 50.reflex.de/en/