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Motion Design
Medienwerft GmbH – Hero Video & Corporate Photography
For the relaunch of the agency website for Medienwerft GmbH in 2020, I played a key role in creating the hero video. The concept and storyboard were developed in collaboration with a colleague. To validate our vision early on, we created an animated storyboard to serve as a decision-making basis for management, leading to rapid approval.
During the implementation phase, we divided responsibilities within the team. I assumed responsibility for the camera work as well as the entire post-production and video editing. Directing was carried out in close cooperation with the Creative Director and the rest of the team.
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Due to pandemic-related restrictions, a classic shooting day was difficult to realize. Therefore, I developed a hybrid concept and seamlessly combined newly filmed material with high-quality stock footage. We specifically filmed key scenes such as sketching UI designs on the iPad or interactions at the post-it wall.
Through precise editing and color grading, I created a coherent and emotional look despite the limited filming opportunities.
In addition to video production, I conducted a comprehensive photo shoot for corporate communications. These images continue to shape the agency's visual identity to this day. In particular, the motif of the presentation at the post-it wall has established itself as the central key visual for CX Design in the career section.
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