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UI/UX
HABA Play – Landing page Animations
In addition to redesigning the HABA Familygroup’s e-commerce platforms, Medienwerft GmbH was commissioned to design an engaging landing page for the new board game Käpt’n Pepe within a very short timeframe. The page was to be implemented by HABA’s in-house development team.
View the Käpt'n Pepe landing page
To make the landing page more dynamic and immersive, I proposed enhancing it with Lottie animations. LottieFiles enables vector- and raster-based animations to play seamlessly and with outstanding performance on any screen size. The animations can also be easily integrated and precisely controlled by developers.
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While my colleague created the final layout, I was closely involved in the creative process, contributed numerous ideas, and was responsible for producing all animations. Within just one week, ten animations were completed and approved by the client. The integration by HABA’s development team was completed within a single day, even though none of the developers had previously worked with LottieFiles.
Through the close collaboration between the design, animation, and development teams, the Käpt'n Pepe landing page was completed just in time for the game’s release. The project served as a pilot for implementing Lottie animations at HABA and laid the foundation for using this technology on the company’s e-commerce platforms as well.
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