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Web Design
BMW – Master Content Online Product Communication
As a full-time Experience Designer at THE MARCOM ENGINE and subsequently as a Freelance Art Director, I was responsible for the planning, design, and optimization of the Global Masters for BMW's Online Product Communication pages (OPCs). My responsibilities included defining content requirements, creating wireframes and asset briefings, as well as the visual execution of the final pages.
During my two years at THE MARCOM ENGINE, I worked on over 20 OPCs and served as the lead designer for five of them, managing the process from initial briefing to SOC (Start Of Communication): i20, F70, F74, G09, and G20/21.
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BMW Master Content – Visual Asset Overview
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BMW G09 (XM) – OPC Landingpage
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BMW i20 MP – OPC Intro
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BMW F74 MP – Driving Dynamics Section
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BMW F70 – OPC Landingpage
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Due to the extended project timelines, I consistently managed multiple vehicle launches simultaneously across various stages of development.
A key challenge was the finalization phase: Since delivered assets often deviated from the initial plan, rigid concepts proved ineffective. Instead, I responded with flexible layout adaptations and rapid decision-making. By coordinating closely with all stakeholders, I ensured that a coherent and premium user experience was maintained despite last-minute changes.
OPKs I Managed
BMW Master pages for: i20, F70, F74, G09, G20, G21, G29, G42, G70, G80, G81, G82, NA5, various pages of the E-Mobility Hub, Accessories Hub and Connected Drive Hub, the GKL Landing Page and the Heart of Joy Landing Page.