Kai Köhler Design-
Graphic Design • Motion Design
BMW – Freelance Design Support for Digital Product Communication
After my full-time role as an Experience Designer at THE MARCOM ENGINE, the agency brought me back as a Freelance Senior Art Director to support further BMW projects. I continued helping the team design, finalise and optimise digital communication across BMW’s channels.
During this period, I helped bring several Online Product Communication pages over the finish line. My main focus was refining the existing concepts once the final copy and assets arrived, turning around last-minute changes and making sure every page met BMW’s high visual standards right up to the Start of Communication (SOC).
-
BMW iX3 (NA5) Product Page Assets
-
MINI Services Cross-Channel Assets
-
BMW & MINI Newsletter GIF
-
BMW M Electrified Cross-Channel Campaign
-
BMW M Electrified Social Media Story Video
-
BMW M Electrified Social Media Feed Video
-
Alongside the OPC pages, I created a wide range of digital assets for BMW and MINI. This included graphics, video edits and animations for product pages, landing pages, social media, newsletters, in-app and in-car experiences, as well as point-of-sale applications.
Whatever the channel, my goal was always the same: to create a consistent brand experience for BMW and MINI. Each asset was tailored to its specific setting, from web graphics and in-car applications to content shown at dealerships.
Flexible Support Across Digital Channels
Bringing together UX/UI design, visual design, video editing and animation meant I could support BMW and MINI projects across a broad mix of channels. This versatility gave THE MARCOM ENGINE an extra pair of hands wherever they were needed, whether on ongoing work or last-minute requests. In turn, the agency could free up its internal team for the next projects already in the pipeline.