I am a DIGITAL

Freelance Senior Art Director

(UI/UX, Motion & Visual)

For more than 10 years, I have helped companies, agencies and owner-led businesses create digital products, websites, campaigns and E‑commerce platforms. My work combines strategic UI/UX design, visual design and motion assets to make digital experiences clearer, more user-friendly and more effective.

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my skills

„A jack of all trades...

...is a master of none, but oftentimes better than a master of one."

Over the past 10 years, I have built a versatile digital skill set as a Graphic Designer, Art Director and Experience Designer. Today, I use this experience to enable companies and agencies to make digital products, shops and campaigns clearer, more user-friendly and more effective across all channels:

  • • Clearer user journeys and better user guidance
  • • Responsive & accessible websites across all devices
  • • Micro-animations and motion assets for more engaging user experiences
  • • Cross-channel assets for social media, newsletters and ads

  • AI tools I work with

    • ChatGPT
    • Claude
    • Google Antigravity
    • Google Gemini
    • Kling AI
    • Seedance

All services and information at a glance

In addition to my specialized expertise and software knowledge in B2B and B2C e-commerce, my full skill set covers a much wider range. You can download my complete service portfolio and CV as PDF files here.

Download complete service portfolio Download resume/CV
my career steps

10+ Years of experience

My professional career began in 2016, when I started working as a freelance designer at the age of 18 after I came across an open request for freelance support from Planetkey Dynamics. In the following years, I primarily worked for eSports organizations, streamers, and gaming communities, including Planetkey Dynamics, Nasteey and Multiverse Gaming.

Between 2020 and 2023, I worked as a Digital Art Director at the Medienwerft GmbH. From 2023 to 2025, I was employed as an Experience Designer at The Marcom Engine. During these five and a half years, I further specialized in UI & UX design, motion design, and visual design for B2B & B2C companies. In this context, I was involved in projects for brands such as BMW, Bauhaus, Ernsting’s family and the HABA Familygroup.

  • 2016

    Freelance

    Graphic Designer

    Over a span of 5 years I created videos and visual designs for multiple eSports organisations

  • 2017

    Medienwerft GmbH

    Apprenticeship: Media Design for digital and print

    Over a span of 2 and a half years I completed the official Media Design apprenticeship.

  • 2020

    Medienwerft GmbH

    Junior Art Director

    I designed graphics and motion-design videos for various digital campaigns, created UI elements and icon micro-animations for B2B and B2C clients and helped design, as well as develop, the relaunch of the Medienwerft GmbH website.

  • 2022

    Medienwerft GmbH

    Art Director

    My main tasks included creating wireframes, layouts, UI elements, various graphics, and (sub-)atomic design systems for B2B and B2C clients.

  • 2023

    TME – Serviceplan Group

    Experience Designer

    In 2023 I got hired by THE MARCOM ENGINE as an Experience Designer.

  • 2025

    Freelancer

    Digital Freelance Art Director

    As a freelance designer specializing in digital media, I provide UI/UX, motion, and visual design services.

Image of Kai Köhler
about me

Digital creation as a lifelong path

My passion for digital creation has accompanied me since I was 8 years old. Back then, I started working on my own small projects using simple tools such as the Windows Movie Maker. Not out of obligation, but out of curiosity and a genuine joy in creating.

This creative drive continues to shape my work to this day. What began as early experimentation has evolved over the years into solid expertise in UI design, UX design, motion design and visual communication. My focus has always been on meaningfully connecting functionality, aesthetics and user experience.

In 2025, I made a conscious decision to return to working as a freelancer.
My website is not only my portfolio, but also an expression of my way of working. It was fully conceived, designed and technically implemented by myself. With my focus as a UI/UX Designer being on concept and design rather than on traditional web development.

contact

Let's get in touch and
elevate your digital product!

I’m currently available for selected freelance projects and long-term collaborations in UX/UI Design, web design, motion design and visual design.

I help companies and agencies design digital products, e-commerce experiences, websites and campaign assets. Get in touch directly to discuss a project or view my skills first to see where I can support your team.

Get in touch now View my skills